Without the advantages of modern digital technology and the power of the internet or social media, the first Melbourne Map published in 1990 became the highest selling poster of its time, making its way into tens of thousands of homes and businesses locally, interstate and overseas. It attracted media attention and was reproduced in Melbourne’s major newspapers and featured on radio and television programs.
There is some more information about the history of The Melbourne Map here.
The significant changes to Melbourne’s skyline over the past 26 years means that the old map is now quite out of date. Originally the idea was to use modern technology, scan the old map and put in the new buildings. It quickly became apparent that this would not work so we started from scratch, once again.
The (new) Melbourne Map is completely hand illustrated, but this time we can take loads of photos and video during our ground research and access aerial information on the internet. The new illustration will include changes to the footprint of the city in the past 26 years: adding in Federation Square, Docklands precinct, the new Melbourne Sport & Entertainment precincts, Birrarung Marr, Crown and Southbank, Southern Cross Station, Melbourne Museum and new city buildings.
The map will be extended to the north and over into the Western suburbs, to include Williamstown, Newport, Yarraville, Seddon, Footscray etc.
Lewis is initially using pencil to draft in all the streets and buildings. He will later go back over all these pencil sketches and ink in detail then Deborah will add further character to the drawing to include people, boats, cars etc.
We hope our efforts will:
- enhance and assist Melbourne based businesses
- engage local Melbournians who work and live in the city
- captivate visitors and
- amplify the tourist experience of the CBD and surrounding suburbs.
When the illustration is complete, The Melbourne Map will be available as a high quality limited edition in Black & White and colour and art prints.
Soon after we will produce a jigsaw puzzle and we are looking at developing The Melbourne Map App.
A Grid Reference/”Can you find?” list will also accompany the illustration.